If it’s getting harder for you to capture the attention of your ideal customers, don’t worry, you’re not alone. There is a lot of noise; people are overwhelmed, don’t trust businesses, and are reluctant to give out their information.
Spammy tactics are in the past, and only if you lead with value you’ll be able to win over more customers. But first, you need to reach out to them on a channel that’s not crazy expensive and overcrowded.
SMS lead generation is a marketing tactic that uses text messages to capture the attention of potential customers and gather information about them, such as phone numbers, preferences, and other personal information. Read on to learn how your business can benefit from SMS lead generation and how to get more SMS leads.
What Is SMS Lead Generation?
SMS lead generation is a marketing approach that uses text messages to capture potential customer attention, get information about them and convert them into leads. With SMS lead generation, you can send promotional messages to customers with links to landing pages or forms that collect customer information and convert them into leads. It’s a perfect way to generate leads quickly and effectively, and you can reach potential customers that you wouldn’t be able by using other methods.
SMS lead generation aims to gather contact information, such as phone numbers, from people interested in a product or service you offer. You should use this information to follow up with them at a later date and convert as many SMS leads into customers.
You can accomplish this with various methods, such as SMS marketing campaigns, online sign-up forms, or in-person events where people can opt-in to receive text messages. SMS lead generation is an effective way for businesses like yours to reach potential customers and build their sales pipeline.
It differs from other types of lead generation in several ways.
First, SMS lead generation is more direct than many other tactics. Text messages go straight to a person’s phone, which means you will instantly reach your target audience. This is in contrast to tactics like email marketing, which can get lost in a person’s inbox they may not see it for days or weeks.
Second, SMS lead generation has higher open and response rates than many other tactics. SMS has a nearly 100% open rate, meaning that almost everyone who receives a text message will read it. In contrast, emails have an open rate of around 20%. This makes SMS lead generation a more effective way to reach potential customers and get their attention.
Third, SMS lead generation is often more personal than other tactics. People consider texts more private than emails, making them feel more personal and targeted to the individual recipient. This can be especially useful if you want to build a sense of trust and connection with your customers. And that’s priceless today.
Overall, SMS lead generation is a unique and effective marketing tactic that can help you reach your target audience and gather valuable information about potential customers.
Advantages of SMS Lead Gen
There are many benefits of bulk SMS marketing that no other channel offers. When it comes to SMS lead generation, here are the most important advantages of using it as an integral part of your marketing strategy:
High open and response rates: Text messages have a nearly 100% open rate, meaning that almost everyone who receives a text message will read it.
Quick and easy for customers to engage: All customers have to do to engage with an SMS lead generation campaign is send a text message or reply to one, which they can easily do from their phones. This makes it convenient for them to interact with your business and sign up to receive more information.
You’ll reach a wide audience: Almost everyone has a cell phone and uses text messaging, making it a highly accessible channel for marketing. This can be especially useful for businesses that want to reach a younger audience, as many people in this age group prefer to communicate through text rather than email.
Take a personalized and targeted approach: SMS lead generation campaigns can be personalized and targeted to specific groups of people. You can do this by using audience segmentation, where different groups of people receive different messages based on their interests or characteristics. You’ll create more relevant and effective campaigns.
Combine it with other marketing tactics: Use SMS lead generation alongside other marketing tactics, such as email marketing or social media advertising, to create a comprehensive marketing strategy. Why use one channel when you can reach your target audience through multiple channels and increase your chances for success?
Overall, SMS lead generation is a powerful tool for businesses looking to reach potential customers and build their sales pipeline. By using SMS campaigns, you will effectively capture the attention of your target audience and gather valuable contact information for follow-up.
SMS Lead Generation Best Practices
Want to go out of your way to get the ins and outs of SMS lead generation? These tips will set you on the right track:
Clearly define your target audience: It’s important to have a clear understanding of who you are trying to reach with your SMS campaigns. This will help you create targeted and relevant messages that are more likely to be effective.
Use an eye-catching and relevant subject line: The subject line of your text message is crucial, as it’s what will grab the attention of your audience and convince them to open the message. Make sure it’s eye-catching and relevant to the content of the message.
Keep the message short and to the point: Text messages should be short and to the point, as people are more likely to read and engage with messages that are easy to digest. Keep your message focused and avoid including too much information.
Include a call to action: Every text message should include a call to action that tells the recipient what they should do next. This could be something like “Sign up for our newsletter” or “Visit our website to learn more.”
Follow up with SMS leads promptly: It’s important to follow up with SMS leads in a timely manner, as this will increase the chances of converting them into customers. Make sure to have a system in place to track and follow up with SMS leads.
Examples of SMS Lead Generation
How an ecommerce store can get more SMS leads?
There are several ways that ecommerce businesses can use SMS lead generation to reach potential customers and gather valuable information about them:
Text message coupons: Ecommerce businesses can SMS coupon marketing to drive sales and capture the attention of potential customers. For example, a clothing retailer could send a text message to its list of SMS leads offering a discount code for a limited time.
Text message abandoned cart reminders: Ecommerce businesses can use text messages to remind potential customers about items they have left in their online shopping carts. For example, if someone adds items to their cart but still needs to complete the purchase, you could send a text message reminding them about the items and offering a discount to encourage them to complete the purchase.
Text message product updates: Ecommerce businesses can use text messages to notify potential customers about new products or restocks of popular items. TIt’s an effective way to drive traffic to the business’s website and encourage people to make a purchase.
Text message customer support: Ecommerce businesses can use text messages to provide customer support, such as answering questions about products or helping customers track their orders. It will build trust and establish the business as a reliable and customer-focused brand.
SMS lead generation can be a powerful tool for ecommerce businesses looking to drive sales. By using text messages to offer coupons, remind customers about abandoned carts, provide product updates, and offer customer support, ecommerce stores can effectively capture the attention of their target audience and encourage them to make a purchase.
If you think that SMS leads are only for B2C businesses, you’re wrong! There are countless opportunities for B2B SMS marketing, and here are some examples:
Text message surveys: B2B businesses can use text message surveys to gather leads from trade shows or other events. For example, a company could set up a booth at a trade show and ask visitors to text a keyword to a short code in order to receive more information about their products or services. You can get SMS leads and use their data to send a follow up.
Text message alerts: B2B businesses can use text message alerts to notify potential customers of new products, services, or special offers. For example, a software company could send text messages to its list of leads alerting them to the release of a new product or a limited-time sale.
Text message newsletters: B2B businesses can use text message newsletters to inform their leads about new developments, industry trends, and other relevant information. This will build trust and establish your business as a thought leader in its industry.
Text message appointments: B2B businesses can use text messages to schedule appointments with potential customers. It’s an efficient way to manage meetings and ensure that both parties have all the necessary information.
SMS lead generation can be a powerful tool for B2B businesses looking to reach potential customers and build their sales pipeline.
By using text messages to gather SMS leads, communicate with potential customers, and provide valuable information, you can effectively capture the attention of your target audience and convert SMS leads into customers.
Start SMS Lead Generation with Emitto
Are you tired of struggling to reach your customers through email and social media? With our SMS marketing platform, you can easily send mass text messages to your entire audience in just a few clicks.
Emitto makes it easy to manage your lists, schedule messages, and track your results. Plus, with a 99% open rate, you can be confident that your SMS leads will see and read your messages. So why wait? Sign up for our SMS marketing platform today and start connecting with your customers in a whole new way!