Viber has tremendously grown in popularity, and businesses all around the world are utilizing it for marketing and promotion. Why?
Viber marketing is a unique channel where you can reach a wide audience of engaged customers who want to receive marketing messages from your business. They can quickly read, interact, respond, and convert through Viber marketing.
If you’re looking to up your marketing game, then you’ve come to the right place. In today’s world, there are endless ways to reach your audience, but one that’s been gaining traction lately is Viber marketing. That’s right, the messaging app that’s been around for over a decade is more than just a way to chat with friends and family – it’s a powerful tool for businesses too!
In this ultimate guide to Viber marketing, we’ll take you through everything you need to know to get started, from setting up your account to creating compelling campaigns that will get your audience engaged and excited. So buckle up, and let’s dive in!
What is Viber Marketing?
Viber marketing refers to the use of the Viber messaging app as a platform for marketing and promoting products or services. Viber is a popular messaging app used by millions of people around the world, making it an attractive channel for businesses looking to connect with potential customers.
One of the advantages of Viber marketing is its high level of engagement. Unlike traditional email or social media marketing, Viber messages are more likely to be read and responded to since they appear directly on a user’s phone as a notification. Additionally, Viber allows businesses to send rich media messages, such as photos and videos, which can be more visually appealing and effective at capturing a user’s attention.
Viber Marketing Important Terms
Before we dive deeper, here are some of the most important terms in Viber marketing that you should know:
Viber Business: The feature that allows businesses to use Viber as a marketing tool to engage with customers and provide them with relevant information.
Viber Chatbots: An automated messaging system that can answer customer inquiries, provide information, and help with transactions.
Viber Stickers: Customized stickers that businesses can create to increase brand awareness and add a fun element to their marketing campaigns.
Viber Communities: A feature that allows businesses to create a group chat where users can interact with each other and the brand, providing a sense of community and exclusivity.
Viber Public Accounts: Official accounts that businesses can create to promote their brand, products, and services on Viber.
Viber API: The application programming interface (API) that enables businesses to integrate Viber into their existing systems and automate their marketing efforts.
Viber Analytics: The data and insights that businesses can gather from their Viber marketing efforts, including user engagement, messaging patterns, and campaign performance.
Viber Broadcasts: A feature that allows businesses to send promotional messages to multiple recipients at once, either through a one-time or recurring campaign.Viber Marketing Strategy: A comprehensive plan that outlines how a business will use Viber to achieve its marketing objectives, including target audience, messaging, and campaign tactics.
Benefits of Viber Marketing
There are a bunch of benefits to using Viber for marketing! One of the biggest perks is that it’s a super popular app with millions of active users all over the world. So, if you’re looking to connect with a large audience, Viber can be a great way to do it.
Another advantage is that Viber messages tend to be more engaging than other types of marketing. That’s because when you send a message on Viber, it shows up as a notification on someone’s phone – and let’s be real, who doesn’t love getting notifications? Plus, Viber lets you send rich media messages, like photos and videos, which can be way more eye-catching than just plain old text.
And here’s the best part: Viber marketing can be a really effective way to generate leads and sales. When you’re able to connect with potential customers in a more direct and engaging way, it’s more likely that they’ll be interested in what you have to offer. So if you’re looking for a new marketing channel to explore, Viber could be a great option to try out!
Let’s see other benefits of viber marketing:
Increased Customer Engagement: Viber marketing provides you with a direct line of communication to engage with your customers in real-time.
Greater Reach: Viber has over 1 billion registered users, giving you access to a vast audience that you can market to.
Cost-Effective: Compared to traditional marketing channels, Viber marketing is relatively inexpensive and can save you a significant amount of money.
Personalization: Viber marketing allows you to personalize your messages and create tailored campaigns based on user preferences.
Improved Customer Service: Viber chatbots can help you provide better customer service by quickly answering common inquiries and resolving issues.
Brand Awareness: By creating custom Viber stickers and public accounts, you can increase brand awareness and promote products and services.
Real-Time Feedback: Viber marketing enables you to receive real-time feedback from your customers, allowing you to make necessary adjustments to campaigns.
Increased Sales: By creating compelling campaigns and using Viber’s broadcast feature, you can generate leads and increase sales.
Improved ROI: With its low cost and high potential ROI, Viber marketing can provide you with a significant return on investment.
Automation: Viber API allows you to automate their marketing efforts, freeing up time and resources that can be used in other areas of the business.
Geo-Targeting: Viber marketing enables you to target specific geographic regions, allowing you to promote products and services in specific markets.
Enhanced Customer Loyalty: Viber communities and public accounts can help you build customer loyalty by creating a sense of exclusivity and community.
Multi-Channel Integration: Viber API allows you to integrate Viber with other marketing channels, creating a seamless and cohesive marketing strategy.
Rich Media: Viber supports rich media, including photos, videos, and gifs, that you can use to create engaging and interactive campaigns.
Measurable Results: With Viber analytics, you’ll easily track and measure the results of your campaigns, providing valuable insights for future marketing efforts.
Who Can Benefit From Viber Marketing
Many businesses can benefit from Viber marketing, including:
- E-commerce stores
- Restaurants and cafes
- Travel agencies and tour operators
- Health and wellness businesses (e.g., gyms, spas, and yoga studios)
- Beauty and personal care businesses (e.g., salons and barbershops)
- Non-profit organizations
- Event planners and organizers
- Real estate agencies
- Financial institutions (e.g., banks and insurance companies)
- Education providers (e.g., schools and tutoring services)
- Automotive dealerships and repair shops
- Retail stores
- Entertainment venues (e.g., movie theaters and concert halls)
Overall, any business that wants to improve its customer engagement, increase sales, and build brand awareness can benefit from Viber marketing. By using Viber’s features and capabilities, you can reach your target audience with targeted and relevant messages and provide personalized support that builds stronger customer relationships.
Viber marketing can be beneficial for a wide range of businesses and organizations, regardless of their size or industry. If you’re looking to connect with customers or supporters in a more direct and engaging way, then Viber could be a great marketing channel to consider.
Small businesses, in particular, can benefit from Viber marketing because it allows them to reach a large audience without spending a lot of money. Compared to other forms of advertising, like TV or radio ads, Viber is relatively affordable and accessible for businesses with smaller budgets.
Viber Marketing for Ecommerce
Ecommerce stores can benefit from Viber marketing in a number of ways, including:
Customer Engagement: Viber marketing allows small ecommerce stores to engage with their customers in real time, providing personalized support and building stronger customer relationships.
Increased Sales: By leveraging Viber’s broadcast feature and creating compelling campaigns, small ecommerce stores can generate leads, promote their products, and increase sales.
Cost-Effective: Compared to other marketing channels, Viber marketing is relatively inexpensive, allowing small ecommerce stores to stretch their marketing budgets further.
Targeted Marketing: Viber enables small ecommerce stores to target specific audiences based on demographics, interests, and behaviors, allowing them to reach their ideal customers with relevant messages.
Real-Time Feedback: Viber marketing provides small ecommerce stores with real-time feedback from their customers, allowing them to make necessary adjustments to their campaigns and improve customer satisfaction.
Multi-Channel Integration: Viber API allows small ecommerce stores to integrate Viber with other marketing channels, creating a seamless and cohesive marketing strategy.
Brand Awareness: Viber marketing allows small ecommerce stores to increase brand awareness and promote their products and services to a large audience.
Enhanced Customer Loyalty: Viber communities and public accounts can help small ecommerce stores build customer loyalty by creating a sense of exclusivity and community around their brand.
Rich Media: Viber supports rich media, including photos, videos, and gifs, which small ecommerce stores can use to create engaging and interactive campaigns.
Viber Marketing and Non-profits
Non-profit organizations can also benefit from Viber marketing because it allows them to connect with supporters and donors in a more personal and meaningful way. By using Viber to send updates and messages about their work, non-profits can keep supporters engaged and informed, which can ultimately help them raise more funds and achieve their mission.
Non-profits can benefit from Viber marketing by reaching a larger audience and increasing engagement with their cause.
By creating Viber communities and public accounts, non-profits can keep their followers up to date on their latest projects and events. They can also use Viber to solicit donations and increase participation in fundraising events. With Viber’s broadcast feature, non-profits can send mass messages to their followers, providing updates on their cause and encouraging them to get involved.
Viber marketing also provides non-profits with a cost-effective way to promote their cause and raise awareness. Compared to traditional marketing channels, Viber marketing is relatively inexpensive, allowing non-profits to stretch their marketing budgets further.
With Viber analytics, non-profits can track the success of their campaigns and make adjustments based on the feedback they receive. Overall, Viber marketing can help non-profits reach their goals by increasing engagement with their followers, promoting their cause, and raising funds to support their initiatives.
Fast-Moving Consumer Goods (FMCG) companies can benefit from Viber marketing in several ways, including:
Targeted Marketing: Viber marketing enables FMCG companies to target specific audiences based on demographics, interests, and behaviors, allowing them to reach their ideal customers with relevant messages.
Real-Time Customer Engagement: Viber provides a real-time messaging platform that FMCG companies can use to engage with their customers in real time, providing personalized customer service and support.
Increased Sales: By creating compelling campaigns and leveraging Viber’s broadcast feature, FMCG companies can generate leads, promote their products, and increase sales.
Cost-Effective: Compared to traditional marketing channels, Viber marketing is relatively inexpensive, allowing FMCG companies to stretch their marketing budgets further.
Brand Awareness: Viber marketing allows FMCG companies to increase brand awareness and promote their products and services to a large audience.
Data-Driven Insights: With Viber analytics, FMCG companies can track and measure the results of their campaigns, providing valuable insights into customer behavior and preferences.
Customer Loyalty: Viber communities and public accounts can help FMCG companies build customer loyalty by creating a sense of exclusivity and community around their brand.
Multi-Channel Integration: Viber API allows FMCG companies to integrate Viber with other marketing channels, creating a seamless and cohesive marketing strategy.
Rich Media: Viber supports rich media, including photos, videos, and gifs, which FMCG companies can use to create engaging and interactive campaigns.
Overall, Viber marketing can provide FMCG companies with a cost-effective, targeted, and engaging way to promote their products, build customer loyalty, and increase sales.
As you can see, whether you’re a small business, a non-profit, or a large corporation, Viber can be a powerful tool for reaching your target audience and achieving your marketing goals.
Types of Viber Marketing
There are several different types of Viber marketing that businesses can use to connect with their audience. Here are a few examples:
Promotional messages: These are messages that promote a specific product, service, or event. Promotional messages can be sent to existing customers or targeted to new leads.
Customer service messages: Viber can be a great tool for providing customer service and support. Businesses can use Viber to answer questions, resolve issues, and provide personalized assistance to their customers.
Loyalty messages: Loyalty messages are designed to reward and engage loyal customers. For example, businesses can send special offers, discounts, or exclusive content to customers who have been with them for a long time.
Content messages: Content messages are designed to educate and inform customers about a particular topic. For example, a business in the health and wellness industry might send out Viber messages with tips on staying healthy or recipes for healthy meals.
Transactional messages: These messages are sent in response to specific actions taken by customers, such as confirming a purchase or providing shipping updates.
Using a Viber chatbot can be a great way to engage with your customers and streamline your customer service. Here’s how to get started:
Design your chatbot: Use the chatbot builder’s interface to design your chatbot’s conversation flow. This involves deciding on the questions you want the chatbot to ask, the responses it will provide, and any follow-up actions it will take.
Test your chatbot: Once you’ve designed your chatbot, test it to make sure it’s working properly. This involves running it through a series of test scenarios and making any necessary adjustments.
Promote your chatbot: Once your chatbot is up and running, promote it to your customers. You can do this by adding a link to your website, social media profiles, or email signature.
Monitor your chatbot’s performance: Keep an eye on your chatbot’s performance using Viber analytics. This will help you identify any issues and make adjustments to improve its effectiveness.
Continuously improve your chatbot: As your customers interact with your chatbot, use their feedback to make improvements. This might involve adding new questions or responses or changing the chatbot’s flow to meet their needs better.
Overall, using a Viber chatbot can be a great way to improve your customer service and engagement, and streamline your business processes. By following these steps, you can create a chatbot that helps your customers get the information they need quickly and easily and frees up your time to focus on other aspects of your business.
Viber marketing can be a versatile tool that businesses can use in a variety of ways to connect with their audience and achieve their marketing goals.
Viber Marketing Best Practices
If you’re thinking about using Viber for marketing, there are a few best practices to keep in mind. Here are some tips to help you get the most out of your Viber marketing efforts:
Get permission: Before you start sending Viber messages to customers or leads, make sure you have their permission to do so. This can help ensure that your messages are welcome and avoid any complaints or opt-outs.
Personalize your messages: Personalization can go a long way in making your Viber messages more engaging and effective. Address customers by name, and tailor your messages to their interests and preferences whenever possible.
Use rich media: Viber allows you to send rich media messages, such as photos and videos. Take advantage of this feature to create eye-catching and engaging content that will capture your audience’s attention.
Keep it short and sweet: Viber messages should be concise and to the point. Avoid sending long, wordy messages that could cause customers to tune out or lose interest.
Be consistent: Consistency is key when it comes to Viber marketing. Establish a regular schedule for sending messages, and make sure your messaging is consistent across all channels and platforms.
By following these Viber marketing best practices, you can help ensure that your Viber marketing efforts are effective, engaging, and successful.
Viber Marketing Metrics
Viber marketing metrics are the data points that you can use to track the effectiveness of Viber marketing campaigns. These metrics can include things like open rates, click-through rates, and conversion rates.
So, why are Viber marketing metrics important? Well, they can help you to understand how Viber messages are performing and make informed decisions about how to optimize Viber campaigns. For example, if you notice that Viber messages have a low open rate, you may need to re-evaluate messaging or adjust the timing of your messages to improve engagement.
By tracking Viber marketing metrics, you can also gain valuable insights into the audience’s behavior and preferences. For example, you can see which messages are resonating with customers, which calls to action are most effective, and which types of content are generating the most engagement.
Overall, Viber marketing metrics are an important tool for businesses looking to measure the success of their marketing efforts and make data-driven decisions about how to improve them.
There are several Viber marketing metrics that businesses should consider tracking, but here are some of the most important ones:
Open rate: This is the percentage of recipients who opened your Viber message. A high open rate indicates that your messaging is resonating with your audience and grabbing their attention.
Click-through rate (CTR): This is the percentage of recipients who clicked on a link or took another action in response to your Viber message. A high CTR indicates that your messaging is compelling and effective at driving engagement.
Conversion rate: This is the percentage of recipients who took a desired action, such as making a purchase or filling out a form, as a result of your Viber message. A high conversion rate indicates that your messaging is effective at driving meaningful business results.
Opt-out rate: This is the percentage of recipients who opted out of receiving further Viber messages from your business. A high opt-out rate can indicate that your messaging is not relevant or valuable to your audience.
Engagement rate: This is a measure of how engaged your audience is with your Viber messages, taking into account factors like open rate, click-through rate, and response rate. A high engagement rate indicates that your audience is highly interested and engaged with your messaging.
By tracking these Viber marketing metrics, you’ll gain valuable insights into the effectiveness of your Viber marketing efforts and make informed decisions about how to optimize your campaigns for better results.
Viber Marketing KPIs
When setting KPIs (Key Performance Indicators) for Viber marketing, you should focus on metrics that align with your overall marketing goals. Here are a few KPIs that businesses might consider setting for Viber marketing:
Acquisition: This KPI measures the number of new leads or customers that are generated through Viber marketing campaigns. This can help you to track the effectiveness of Viber marketing in terms of driving new business.
Engagement: This KPI measures how engaged customers are with your Viber messages, including metrics like open rate, click-through rate, and response rate. By tracking engagement, you can ensure that their messaging is resonating with the audience and driving meaningful interactions.
Sales: This KPI measures the revenue generated through Viber marketing campaigns. By tracking sales, you can see how Viber marketing is impacting your bottom line and make informed decisions about where to allocate resources.
Retention: This KPI measures how many customers continue to engage with your business over time as a result of Viber marketing efforts. By tracking retention, you can ensure that Viber marketing is helping to build long-term relationships with your audience.
Cost per conversion: This KPI measures the cost of acquiring a new customer through Viber marketing efforts. By tracking this metric, you’ll know that your Viber marketing is cost-effective and efficient.
By setting these KPIs and tracking them over time, you’ll gain a clear picture of the effectiveness of Viber marketing campaigns and make data-driven decisions about how to optimize them for better results.
How to Start Viber Marketing
Here is a step-by-step guide to getting started with Viber marketing:
Create a Viber Business Account: To get started with Viber marketing, you’ll need to create a Viber Business Account. This will allow you to send messages to customers and engage with them through Viber. You can create a Viber Business Account by visiting Viber for business and following the sign-up process.
Build Your Subscriber List: Once you have your Viber Business Account set up, you’ll need to start building your subscriber list. You can do this by promoting your Viber account on your website, social media profiles, and other marketing channels. You can also encourage customers to opt-in to your Viber messages by offering exclusive promotions or discounts.
Define Your Messaging Strategy: Before you start sending Viber messages, you’ll need to define your messaging strategy. This should include details like your messaging frequency, the types of messages you’ll send, and the overall tone and voice of your messages. You should also consider how you’ll use Viber to drive specific business goals, such as increasing sales or improving customer engagement.
Create Your Viber Messages: With your messaging strategy in place, it’s time to start creating your Viber messages. Make sure your messages are relevant, valuable, and engaging to your audience. You can include text, images, videos, and other multimedia elements to make your messages more compelling.
Test and Optimize Your Campaigns: Once you start sending Viber messages, it’s important to track your performance metrics and continually optimize your campaigns for better results. Test different messaging strategies, message formats, and targeting options to see what works best for your audience.
Comply with Viber Policies and Regulations: Finally, make sure you’re complying with Viber’s policies and regulations around messaging frequency, content, and opt-in requirements. This will help ensure that your Viber marketing efforts are effective and sustainable over the long term.
By following these steps, you can get started with Viber marketing and begin engaging with your audience in a new and effective way.
Choose Reliable Viber Marketing Software
Choosing a reliable Viber marketing software can be a crucial step in the success of your marketing efforts. Here’s a step-by-step guide to help you choose the right one:
Define your marketing goals: Before choosing a Viber marketing software, determine your marketing goals. Do you want to increase brand awareness or drive sales? Are you looking to improve customer engagement or automate your customer service? Knowing your goals will help you find software that meets your specific needs.
Research available options: Once you have defined your marketing goals, research available Viber marketing software options. Look for reviews, customer testimonials, and case studies to gain insight into their effectiveness and reliability.
Compare features and capabilities: Make a list of the features and capabilities you need from a Viber marketing software, such as chatbots, automation, analytics, and integrations. Compare the features and capabilities of different software options to find one that meets your needs.
Check for integration options: Ensure that the Viber marketing software can integrate with other tools and platforms that you are currently using or plan to use in the future. This will help you streamline your marketing efforts and avoid duplication of efforts.
Evaluate the pricing structure: Consider the pricing structure of different Viber marketing software options. Some software may charge per message, while others may charge a monthly or annual fee. Look for a pricing structure that fits your budget and provides good value for money.
Check for customer support: Check the level of customer support offered by the Viber marketing software provider. Look for options that provide multiple channels of support, such as email, phone, and chat, and offer quick and helpful responses.
Test the software: Before making a final decision, test the Viber marketing software. Use the software for a few weeks to evaluate its effectiveness and ease of use. This will help you determine if the software meets your needs and is reliable.
By following these steps, you can choose a reliable Viber marketing software that meets your needs and helps you achieve your marketing goals.
Use Emitto for Viber Marketing
If you’re looking for a powerful and reliable Viber marketing solution, Emitto is the perfect tool for you. Emitto offers a wide range of features and capabilities that can help you improve customer engagement, increase sales, and build brand awareness. With its intuitive user interface and advanced analytics, Emitto makes it easy to create and manage effective Viber marketing campaigns.
Whether you want to automate your customer service or provide targeted marketing messages to your audience, Emitto’s Viber marketing software can help you achieve your goals.
Additionally, Emitto offers a seamless experience and allows you to streamline your marketing efforts and save time and resources. With its affordable pricing plans and excellent customer support, Emitto is the ultimate solution for businesses looking to succeed with Viber marketing.