SMS marketing is great, but global brands encounter some problems when they want to get the most out of it. When you target only one country it’s rather easy. You grow your SMS list, choose whichever SMS provider fits your needs, and voila, you can start right away. But with customers all around the globe, things get a little bit more difficult.
The solution is international SMS marketing – sending SMS online to all of your customers, no matter where they live. And here is how to nail it!
Avoid Hefty Fees With SMS Compliance
Before utilizing international SMS marketing, you need to make sure you’re staying on the legal side of it in every country. Making more sales with international SMS isn’t worth it if you’re going to spend extra revenue on legal fees. What can you to do avoid problems with SMS compliance when doing international SMS marketing?
Make sure every one of your customers has control over their data by choosing an SMS platform that puts privacy as their top priority. Many countries, including the United States, Canada, and European Union, have anti-spam laws protecting personal data.
For example, European Union has General Data Protection Regulation (GDPR) and if you have customers in Europe, you have to make sure your SMS platform is GDPR-compliant.
Utilize SMS Remarketing
Why not take it a step further with your marketing efforts, and add the new powerful channel to the equation? International SMS marketing is your best friend when it comes to remarketing, recovering abandoned carts, and utilizing SMS promotions.
By adding international SMS marketing to the mix, you’ll reach your audience wherever they are in a matter of seconds. You don’t have to wonder whether they’ll read the email and go to your website. The only thing you need to worry about is collecting marketing phone numbers and growing your SMS list.
After you’ve done that, run powerful SMS remarketing campaigns and watch your sales skyrocket.
In the Right Place, at the Right Time
Be in the right place and at the right time with special international SMS marketing that takes into consideration local holidays, events, and specific circumstances. People unwind and relax during holidays, and eagerly spend more money. Why wouldn’t you utilize it?
Instant delivery of your messages lets you take full control of how people perceive your brand. But when you take it up a notch and take advantage of local events in different countries, you’ll sell more than ever. Timing is crucial!
Manage Time Zones Like a Pro
You don’t want to run your international SMS marketing campaigns all at the same time. While your customers in Europe may get the message at 10 am, it’s the middle of the night in the US. And you don’t want angry customers who unsubscribe from your SMS list at 3 am.
Schedule your SMS campaigns based on the time zone of each country, and make sure your customers receive them when they’re fully awake and ready to spend some money. When choosing an international SMS platform, make sure that they provide instant SMS delivery, because text delays can also produce some angry customers.
Choose an International SMS Platform
If you’re a global brand, choosing an SMS platform that only covers the US and maybe Canada is not enough. Besides typical features, the most important thing to consider is how many countries you can send SMS to.
You have customers around the globe and you need to tend to their needs wherever they are. Doing different types of SMS marketing only to a small part of your customers leaves money on the table. Why would you do that?
Reach every single customer on the channel that’s highly engaging and direct. It’s about time you remove barriers in communication that stops customers from buying from you. Trust is the most valuable asset your business can have, and international SMS marketing is the tool to help you build it.
SMS Copywriting for International Brands
Tailoring your SMS copywriting to the preferences of different customer personas is crucial. Customize each campaign based on where your customers live, use the language and expressions they use, and they’ll feel closer to your brand than ever.
SMS is punchy and to the point, and so should your SMS copywriting. Use it as a powerful tool to evoke emotions, build trust and strengthen the relationship between customers and your brand.
Segmentation for the Win
Besides choosing an international SMS platform, pay attention to the audience segmentation features. Your customers and potential ones have different habits and needs and buy differently depending on where they live. By smartly segmenting audiences based on their preferences, you’ll grow your business and sell more.
You’ll also build strong brand loyalty by personalizing SMS marketing to every customer. With high personalization comes a strong bond between customers and businesses, so you can be sure they buy from you instead of your competitors.
Send International SMS Online With Emitto
With delivery to more than 160 countries, you’ll send international SMS online like a pro and reach everyone, wherever they are. Not only that, but Emitto also offers instant delivery to any SMS campaign you’re running. When you click send, or schedule a campaign, all of your customers will receive it exactly when you want them to.
With powerful segmentation and personalization features, customers won’t feel like you’re doing marketing at all, but rather like they’re receiving messages from friends. Leave regulations to us and don’t worry about hefty legal fees, because Emitto is fully GDPR and CCPA-compliant.
Have we mentioned that Emitto supports all languages, including UTF-8 support? Sending international bulk SMS has never been easier!
The best thing is you can also earn money instead of spending it. Emitto is also an global bulk SMS reseller, and we offer a white label SMS marketing platform as well as bulk SMS affiliate program. The only thing left to do is to choose which programs works better for you!
