Marketing has come a long way and great marketers have realized that standing out is the only competitive advantage in marketing. But that’s easier said than done. Especially since most channels are overcrowded, it’s difficult to compete with big budgets…

SMS marketing is great, but global brands encounter some problems when they want to get the most out of it. When you target only one country it’s rather easy. You grow your SMS list, choose whichever SMS provider fits your…

Have you ever thought about developing an SMS marketing strategy, but you’re not sure where to start? Nearly every business can take advantage of it because of the multiple benefits bulk SMS marketing has to offer, such as an impressive…

SMS has become one of the most effective channels when it comes to communication between brands and customers, and there is a good reason for that. Where other channels lack focus and results, 160 characters text provides a direct way…

Before you publish SMS marketing campaigns, you need to know what to measure. SMS metrics are crucial to understanding the performance and success of your campaigns. And SMS marketing KPIs will make sure you are always on the right track. …