In 2021 Black Friday online shopping sales is predicted to hit $7.4 billion, which is an all-time high! According to Salesforce reports, millennials were the biggest spenders and $2.9 billion worth of Black Friday sales happening through mobile phones.
We will assume, as you are reading this article, that you want a bigger piece of that cake.
Look no more as we unfold 6 magic tricks you can use to shine the light on your brand and break through millions of other brands trying to compete for the most delicious cake ever.
The curtain is up!
Trick no.1: Use Texting
Texting is on its way to become one of the main channels for brands to communicate directly and effectively with their customers. The open rate of SMSs has 50% bigger ROIs than any other social media or marketing channel out there.
Moreover, 69% of purchases made on Shopify were through mobile phones!
There is more to using texts than simple discount sharing though. The real trick here is not to just text your customers, but to do it at the right time, in their language, with the original content.
Diversify your audience by the attraction, conversion, closure phase, and by their age groups and adjust your campaign message and content accordingly.
Use phrases that bring out nostalgia, drama, or excitement at first glance and then convert them with the specially laid out offer just for them.
This brings us to the next ace in our sleeve.
Trick no. 2: Automate
Start playing it smart, not hard. Plan your campaign, set up tracking parameters, and use scheduling and bulk message sending tools as much as you can.
Assuming that you already have a gathered contact list (if you don’t, check one of our older articles for ways on how to collect them step by step), automating every step of the way will help you reach all of them on time.
Tools that can help you here are:
- Emitto – Bulk SMS Automation Tool
- Hootsuite – A Content Scheduling Tool
- MailChimp – Email Automation Tool
- Intercom – Great CRM Tool
Automation is a real time-saver, and the more time you have for content creation, the better your campaign performance will be. These tools enable you to focus on the creative processes and are taking care of the technical things all by themselves.
Do give it a try, but use it with a grain of salt, as a lot of automation can have a negative effect on your audience.
Trick no. 3: Offer Something More
As online shopping has surpassed brick and mortar business by far, a lot of feelings we have while physically shopping are being changed.
The trick here is to find a way to add these sentiments back to your customers with a little Black Friday Magic.
You can do that by adding something small, but extra special to spice up the shopping experience.
Here are a few examples:
- Add a free macaroon set for every Black Friday purchase.
- Macaroons just make everything more Insta-friendly. They give a special hipster vibe and they taste amazing.
- Macaroons here are just our subjective choice, but any type of food that goes with your brand image should do the trick.
Food, as one of our prime needs, is something we are always in search of. Therefore, catering that need wakes up neurotransmitters in our brains that tell us to grab that food as fast as we can.
Urgency, satisfaction, and esthetics – you get all of this with a simple, yet irresistible macaroon.
Moreover, an extra thing can also be a free delivery, specialized packaging, a portion of the money going into humanitarian funds, a special perfume you put on your packaging, etc.
Trick no. 4: Co-brand your campaign
Going solo is overrated. With all this noise Black Friday creates, standing out by yourself can be challenging.
Creating a campaign with two brands, on the other hand, has far more chances of succeeding in attracting and reaching set ROIs.
Co-branding campaigns are easy. The most important thing to pay attention to is finding a brand that shares your values, audience, and style. Crafting the campaign itself should go smoothly as soon as you agree on the main key message and the story you want to send out
This kind of campaign often leads to a higher trust from the target market of both brands, increases overall recognition, and sometimes creates enough buzz to upward momentum for sales.
Depending on the strategy, it might end up being a long-term partnership that can later work in favor of both companies.
As a reference, we can mention the campaign created in 2015 by Starbuck and Spotify that goes on to this day.
All the tunes you can hear today in Starbucks cafes all over the world are played exclusively through Spotify.
In return, Spotify has a specially curated Starbucks list, that allows you to revisit the moments you had at this special place and even find the tune you were sure you knew what it was but couldn’t place a name to.
Trick no. 5: Create a Live event
As a sweet cherry on top, here is our last trick for today. Take leverage of increased time spent in the digital universe, and create a special place just for your current and potential customers. Make them feel like they are present, at the moment, and that they are talking directly to you.
Whether it is an Instagram Live, Tik Tok Live, Youtube stream, or a specially created Twitch channel just for Black Friday 2022, work on creating a momentum that will happen only there, at that specific time.
Make it sound unforgettable!
Creating something that will happen only once, gives out a negative feeling of missing out if you are not there. Moreover, it gives out an urge to remember it in a way of purchasing a product that will remind you of the event or simply sharing your thoughts on it on social media.
Either way, your exposure, and sales will skyrocket, and you will leave your audience craving for more.
So there you have it. Create a live event with your favorite brand, add something special to every order, automatize promotion through bulk texting and you are good to go.
Black Friday 2022, here we come!