Best Performing Marketing Channels in 2021

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As a Marketer, you're always chasing the best results and the most efficient channels. It has become increasingly difficult to choose among all the channels out there. Here's our take on which channels work miracles in 2021.

Nowadays, it’s really challenging  to keep your audience engaged and interested due to the crazy amount of information people are exposed to on a daily basis. Let’s be real – how fast do you scroll past Facebook posts without even noticing what is it about. You need to be on a same page with your audience. Messaging apps (such are Viber and Texting) are definitely one of the ways to do that. Viber Marketing and Texting are becoming more and more popular recently. However, not all of them are equally beneficial for your goals.

Nevertheless, let’s take a look at the marketing trends you need to catch up with if you need to:

  • Viber
  • SMS (SMS Messaging)
  • Facebook Messenger
  • Web Push

Viber Marketing- How It Works And What It Offers

Viber is a very popular social app used by over 1.1 billion people worldwide. It’s free and offers many communication options. You can send messages, make audio and video calls, send audio messages, etc. Being completely free (only internet connection needed) it is way more cost-effective compared to SMS for example. At any moment at the time, Viber’s users are active and engaged. It offers a global and diverse network. If you are one of the Viber users, you are highly connected and attentive at any moment at any time.

Some recent statistics would even describe it as an extremely consumer-oriented platform. The essential thing for Viber marketing is actually the fact that it possesses a variety of tools that make marketing easier for brands to attract their audience and increase engagement.

What Viber actually offers is so-called one-on-one marketing. Although the one-on-one method is kind of old since it comes directly from 1994, it has been proven efficient throughout decades. One-to-one marketing is a customer relationship management strategy. It focuses on personalized interactions with customers. Personalization creates warmer relations and greater customer loyalty. In a long run, it is very efficient since it offers customers a sense of security and stability.

Sms Messaging - Old Fashioned, Yet Still Effective

We all know that SMS stands for “short message service”. Still, in marketing, it represents something a bit more complex. SMS refers to how a brand communicates with customers through text messages. There are various types of topics and communications such as campaigns, news, promotions, and similar.

Even though there are multiple types of information shared via SMS, they are mostly meant to communicate time-sensitive offers and alerts to people who have consented to receive these messages from businesses. That is why SMS marketing has the highest CTR compared to email.

SMS marketing is similar to email marketing in the sense that there is complete control over who receives an SMS marketing message. In addition, what content you share, and when you share it or sent it is also completely controlled.

Text marketing gives you ownership over the experience you create for your customers. One of the benefits that stand out is that it increases customer engagement. Although the number is pretty awesome, let’s not forget that some people open a text message to get rid of the notification. That is why we should always focus on metrics like clicks and conversions.

Here are some most frequent examples of SMS marketing:

  • Discount codes
  • Holiday promotions
  • Birthday gift to the customer
  • Informational SMS

Facebook Messenger

There are multiple advantages- it is quick, easy, and costs nothing to the customer. However, the most important thigh is that it proves to be an effective lead generation and excellent after-sales tactic for businesses. The easiest way to take advantage of Messenger’s global reach is to run ads in Messenger.  Ads are automatically delivered to the placement that’s most likely to drive campaign results at the lowest possible cost.

Messenger campaigns have also gained huge popularity as the main channel for brands that have a presence on Facebook. Businesses are answering questions from customers and customers really appreciate this level of connection and effectiveness. The important thing that we need to mention here is that Facebook Messenger is free to use for anyone with a Facebook account and an internet connection.

Statistics show that the open, click-through, and conversion rates of Facebook Messenger marketing are extremely high. There’s no other marketing channel that will give you those kinds of results and all that without any additional cash.

Here are some main Facebook Messenger benefits:

  • Delivers your amazing content.
  • Helps your followers find the most relevant content.
  • Re-engages your potential customers

Web Push Notification- Notify Customers Even If They Are Not Active

Push notification marketing is a very popular advertising strategy. Marketers inform their target audience about services and products via browser notifications on devices.

Basically, web pushes are permission-based, alert-style notifications. They allow to deliver short quick messages and reach the customers on a different level.

They usually appear in a corner of your desktop or laptop screen and serve to alert your audience of exclusive deals, offers, promotions, or even freebies. The goal of push notifications is to drive your audience back to your website or landing page and take the action you want them to take.

Web push has a higher CTR than email simply because it is very difficult for users to avoid them. It is very easy to install on your website, using a web push service. In order to receive web push notifications, users previously need to opt-in for them. Once they’ve opted-in, subscribers do not have to be on the website in order to receive a push notification.

Conclusion

Having an online presence is more important now than ever. Picking the correct channels to put your marketing efforts towards can be stressful. However, the efficiency of certain types of channels depends from business to business. For some businesses, Viber Marketing is a great choice, while for the other SMS messaging can be better. What is a great choice for some businesses, it is not necessarily great for yours.

Different marketing channels bring different benefits. Still, most businesses can find a way to use different channels in their marketing strategies to meet business goals. While SMS and texting are awesome for some audiences, some people will always prefer Viber. After all, your audience is likely diverse and spread out, so using different channels creates multiple points of contact which, in turn, nurture leads and increases conversions.

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